Driving sustainable Application Development success through data-driven insights.
The Value-Driven Team Program
Masterclass Beyond Velocity: Using Objective Metrics to Measure Real Agile Value
Is your "Velocity" increasing while your product’s progress feels stalled?
Story points are a great tool for team planning, but they were never meant to measure productivity. Because they are subjective and internal to the team, they often lead to "Velocity Inflation"—where effort goes up, but the actual functional value delivered to the business remains flat.
The Beyond Velocity Masterclass teaches you how to move past vanity metrics. You will learn how to implement a standardized, ISO-compliant governance layer using Easy Functional Sizing (EFS) to measure what truly matters: functional output and business impact.
For Whom is This Masterclass?
This program is designed for leaders and practitioners who are responsible for the ROI of software development and are tired of the "black box" of Agile reporting:
IT Executives & CTOs: Who need to justify development spend with objective, board-ready data.
Product Owners & Managers: Who want to ensure their roadmaps are backed by realistic, data-driven forecasts.
Agile Coaches & Scrum Masters: Looking to help their teams mature by identifying hidden waste and improving "First-Time Right" delivery.
Project & Portfolio Managers: Who require cross-team comparability that story points simply cannot provide.
What You Will Learn
In this intensive session, we bridge the gap between Agile theory and industrial-strength performance measurement:
The Velocity Trap: Why story points fail as a productivity metric and how to identify "dark effort."
EFS Fundamentals: A deep dive into Easy Functional Sizing (NESMA ISO/IEC 25986)—measuring value through External Inputs (EI), External Outputs (EO), and Logical Files.
Benchmarking Against the Market: How to use the Productivity Delivery Rate (PDR) to compare your team’s efficiency against global industry peer data.
Jira for Governance: How to structure your Jira workflows to capture objective metrics without adding administrative burden to your developers.
Quality Metrics: Moving beyond bug counts to Defect Density and "First-Time Right" ratios.
The next FREE Masterclass is scheduled: Thursday March 12, 16.00 CET.
Register for this Masterclass here: https://live.zoho.eu/ooui-pli-luc
